What is Copywriting & Why Is It The Most Important Skill You Need In Business?

Look, I know you're not new to running your business, but sometimes when you are deep into something, you lose track of the finer details of your sales and messaging strategy. 

Next thing you know, you're too embarrassed  to ask for advice. ‘Cuz… you’re know ‘sposed to know this stuff already, right?

Wrong. Don't worry, that's what this article and I are for. 

I’ll explain the importance of learning copywriting and why you need it to succeed in building a thriving biz.

What is Copywriting?

At its most basic, copywriting is the art and science of crafting written content that persuades, informs, and motivates an audience to take action, whether that’s making a purchase, signing up for a newsletter, or engaging with your brand in some way.

Let’s add a little more depth to that — copywriting involves understanding your audience's needs, desires, and challenges, and then crafting data-driven messages that resonate with them on a deeper level. It’s not just about selling; it’s about building relationships and creating trust through your words.

And finally, for those subject matter experts among you, copywriting incorporates techniques such as psychological triggers, persuasive frameworks like AIDA (Attention, Interest, Desire, Action), and SEO optimization to ensure your content is not only compelling but also discoverable online.

If you're only at the first level of understanding, rest assured, you’ll learn the importance of understanding how to write great copy  in no time with the right guidance and practice.

Do you want to learn how to write killer copy for your biz from me? Join the waitlist for The Copyrockers Experience.

Why Should You Care About Copywriting?

I’m all about empowering you to make your own decisions, and I can't make you care about writing copy, but let me give you some compelling reasons to make learning copywriting a central part of your business focus for this year.

Copywriting is important because:

• Reason #1: It can help you significantly increase your sales and conversions. Good copy speaks directly to your audience's needs and emotions, driving them to take action.
• Reason #2: It builds and strengthens your brand’s voice and identity. Consistent, well-crafted copy helps you stand out in a crowded market and connect with your audience on a deeper level.
• Reason #3: It enhances your content’s visibility on search engines. With the right keywords and structure, copywriting can boost your SEO, making it easier for potential customers to find you online.

Important: Don’t think that just because you’ve already been using social media or emailing your list every week, copywriting doesn’t apply to you. 

The truth is: EVERYTHING is copy! Think about it. Podcast/YouTube scripts, social media posts, blogs, your website, sales pages, lead magnets… it’s all copy. The sooner you learn how to write GREAT copy, the sooner you’ll level up your biz.

Every word you put out there is a part of your brand experience. If those words aren’t compelling or aligned with your brand’s goals, you’re missing out on opportunities to grow your audience and your business.

Copywriting in Context 

How copywriting affects your business is just as important as understanding what exactly copywriting is and why it’s essential. 

Let me give you a real-world example:

Imagine you’re launching a new product. You’ve put in the work to develop something truly special, but when it comes time to promote it, your sales fall flat. Womp womp.

Why? 

Because the copy on your sales page, and in your emails, website, and social media posts didn’t resonate with your audience. 

It didn’t “speak” to your customers. They didn’t feel the urgency, the excitement, or the value of what you’re offering. Not because your offer wasn’t valuable, but because you didn’t know how to persuasively share its value.

Check Out: My friend and mentor Madison Tinder is a brilliant example of killer social copywriting in action. Have a look over here for how she nails it every time.

3 Tips for Learning Copywriting For Your Biz

Raise your hand if you think this sounds like a lot of work. Be honest! 🙋‍♀️

No problem! Here are some extra hints and tips to get you on your way:

• Tip #1: Focus on your audience’s needs, not just what you want to say. Great copy starts with a deep understanding of who you’re speaking to — what are their challenges, desires, and motivations? Tailor your messaging to address these directly.
• Tip #2: Remember to keep it simple and clear. While it’s tempting to get creative with your wording, clarity is key. Avoid jargon and overly complex sentences. Your goal is to communicate, not to confuse.
• Tip #3: Hop on the waitlist for The Copyrockers Experience. This is my signature program, which is designed to take you from “What the heck is copywriting?” to “I’m a Copy Queen, b*tches!” giving you all the tools, strategies, and support you need to craft copy that converts and builds your business. Get on the waitlist now to be the first to know (and get special bonuses) when doors open!

For an in-depth look at how to craft better copy starting today, you can read this.

Key Takeaways

Let's wrap this up, shall we? The key takeaways to remember from this post are:

1. Copywriting is the art of crafting data-driven, persuasive content that drives action and is crucial for your business's success.
2. Understanding and applying copywriting principles can significantly boost your sales, strengthen your brand, and improve your online visibility.
3. Learning how to write better copy involves focusing on your audience's needs, keeping your messaging clear, and continually refining your skills.

Inside The Copyrockers Experience, I make it my mission to help entrepreneurs and small business owners like you master the copywriting skills they need to boost their audiences and their sales. Can you say, yes please?!

If you would like to work with me or learn more about my offerings, please drop me a line. I love hearing from passionate business owners who are ready to take their bizes to the next level!

Pssst, you can also check out my free Inbox Sensation guide. It includes 25 tabloid-inspired headline templates. 

Click here to grab Inbox Sensation now.

Oh, and come say hi on IG stories!